Career Highlights and Experience

My career has evolved from hands-on creative work to leading complex product initiatives, with each step expanding my ability to connect disciplines and drive results. My broad experience, curiosity, and ability to apply core principles like deep problem-solving allow me to transfer skills, see the whole system, anticipate challenges, and guide lean teams in building scalable, user-centered solutions with focus and speed.

Professional

Loft3Di
Chief of Product2024 - Current
Overseeing global product strategy, design, and engineering for Loft3Di's immersive 3D and AR content platform, acquired from Ocavu (SaaS, B2B2C). Loft3Di is Amazon's largest 3D content provider, with an Asia-based team of 900+ delivering 10,000+ 3D models monthly to enterprise and manufacturer clients.
  • Served as a hands-on general manager for Loft3Di's 3D and AR platform, leading product, design, and engineering across US and Asia teams, while managing global clients in a lean, startup-style environment.
  • Redefined GTM and product strategy to drive growth in Asia, introducing flexible DIY, GenAI, and DIFM fulfillment models tailored to both non-technical and technical SMB and enterprise users.
  • Built a no-code experience editor platform enabling non-technical users to create and launch branded customer interfaces, with a redeveloped SDK and integrated code editor for advanced customization.
  • Delivered responsive templates including web-based 3D viewers, galleries, and configurators, with seamless theming, localization, and scalable deployment across any 3D asset.
  • Designed and launched a robust analytics suite providing detailed metrics on engagement, interactions, session time, and segmented user behavior across globally deployed 3D and AR experiences.
  • Orchestrated a comprehensive UX/UI rebrand and platform relaunch to address client feedback, improve usability, and enable greater platform flexibility to drive customer growth and adoption.
  • Directed platform re-architecture enabling compliant, high-performance deployment within China's firewalled ecosystem while preserving global scalability and enterprise client support.
Ocavu (formally SeekXR)
SVP of Product2023 - 2024
Owned end-to-end product vision and execution for a 3D/AR SaaS platform serving enterprise and SMB clients. Led product management, product design (UX/UI), and engineering teams to deliver immersive experiences, scalable CMS, and high-converting commerce tools.
  • Defined multi-year product roadmap spanning 3D asset management, web-based 3D and AR publishing, analytics, SDKs/APIs, and AI/automation tools, balancing strategic initiatives with client-driven priorities.
  • Developed a no-code 3D configurator platform, enabling 3D artists to launch advanced-logic experiences in hours instead of weeks of developer effort. Made repeatable deployments Ocavu's core business model, unlocking scalable revenue, disruptive pricing, and driving its acquisition by Loft3Di. Delivered 2.4x add-to-cart, 2.2x conversion, 1.6x average purchase value, and 1.5x engagement lifts for ecommerce clients.
  • Spearheaded integration into world tracking webAR and AI/ML-powered experiences, enabling new immersive use cases for retail and brand engagement. Delivered 4x conversions for key partners.
  • Led a high-performing cross-functional product, design, and engineering organization, improving processes and handoffs to strengthen collaboration, accelerate delivery, and support rapid iteration.
  • Oversaw technical and creative direction for custom client implementations, translating key client needs into scalable features that deliver broad value across the platform.
  • Stepped into expanded leadership post-restructuring, taking ownership of marketing and technical sales during a highly resource-constrained phase, stabilized cross-functional operations at 75% headcount reduction, sustaining delivery velocity through hands-on execution and strategic prioritization.
  • Took direct ownership of at-risk enterprise clients, rebuilding trust through strategic engagement and close collaboration. Reversed churn risk and increased yearly revenue by 25%, expanding product adoption.
RapidSOS
VP of Security Products2020 - 2021
Led security product innovation for RapidSOS, a Series C startup ($400M+) delivering life-saving emergency data from 540M+ connected IoT devices to public safety. Drove 0-1 product development, GTM execution, and strategic partnerships across physical security and public safety ecosystems.
  • Invented and 0-1 launched RapidSOS Alerts, a pioneering digital emergency request platform that supplements or replaces phone calls to 9-1-1 centers (ECCs). Enhances alarm verification and accuracy, cuts response times by up to 3 minutes, and is deployed across 5,700+ ECCs covering 99% of the U.S. population. Alerts handles millions of security, personal life safety, campus safety, vehicle, and fire emergency requests annually.
  • Developed the RapidSOS Monitoring product, a hybrid, customizable emergency response workflow that pairs automated IVR/VoIP and SMS systems with human verification via third-party monitoring centers, ensuring compliance with dispatch regulations while minimizing cost, response time, and false alarms.
  • Identified and validated product-market fit across key verticals, including physical security, fire, personal safety, smart buildings, and campus safety. Defined and executed GTM strategy, built the product roadmap from zero, set KPIs, and translated market needs into technical requirements while spearheading early sales and partnership efforts to drive adoption and traction.
  • Directed strategic integration projects with major monitoring providers, alarm software, security brands, public safety CAD software, and 9-1-1 emergency communication center partners (ECCs/PSAPs).
  • Fostered strong cross-functional collaboration, accelerated execution, and drove alignment across product, engineering, design, solution architecture, sales, data science, security, legal, and executive leadership.
SecureNet Technologies
VP of Product2017 - 2020
Led product, design, marketing, and front-end development for a global B2B2C SaaS platform delivering interactive security, video, smart home automation, and back-end account management solutions. Oversaw end-to-end strategy and execution across mobile, web, and IoT integrations.
  • Delivered 14 B2B and B2C applications across iOS, Android, web portals, touchscreen panels, and voice assistants, enabling remote cloud-based monitoring, automation, control, DIY installation, installer setup, and management of security systems, cameras, and smart home devices (sensors, thermostats, lights, locks).
  • Developed a scalable white-label ecosystem deploying custom-branded apps for 150+ security providers, using a low-effort, repeatable deployment model that became a primary revenue engine. Attracted six of the top 20 security dealers from the industry's leading competitor, driving 30% YoY revenue growth.
  • Directed development of a cloud-based video platform featuring AI/ML-enhanced monitoring, event detection, and fully-integrated smart home control/automation for a suite of connected cameras. Led global teams across mobile, backend, and firmware/OEM hardware development.
  • Oversaw integrations with third-party security panels and cellular communicators, managing partner relationships, aligning on joint go-to-market strategies, and ensuring seamless interoperability.
  • Defined product strategy while transitioning the organization to agile development, implementing new operational workflows to boost delivery velocity and team alignment.
  • Built and mentored a high-impact team of designers, developers, product managers, and project managers in a startup-like environment, strengthening cross-functional collaboration and overall team capability.
  • Led corporate and product marketing, developing all communications, collateral, website, tradeshows, support materials, and GTM initiatives in a hands-on leadership role.
FARO Technologies
Senior Web & Multimedia Designer2011 - 2014
Multi-disciplinary designer for FARO's Americas Division, a global 3D scanning and metrology leader. Scope twice expanded to encompass web development, marketing communications, and agency oversight.
  • Contributed to millions in revenue through hundreds of email campaigns, leveraging A/B testing, segmentation, and personalization, while enabling 80 salespeople with high-quality leads and campaign insights.
  • Produced cross-channel creative assets including HTML emails, ads, UI/UX, print collateral, event signage, 3D animations, motion graphics, photography, and video content. Developed landing pages with dynamic lead capture forms, integrated CRM and ESP platforms/APIs. Delivered 4x the output of my predecessor.
  • Developed custom automation and CMS tools that reduced email production time from hours to minutes by generating dynamic HTML newsletters and multi-email campaign flows from a lightweight interface.
Renegade 83
3D Artist / Motion Graphic Artist2009 - 2011
Produced cinematic 3D animations, 2D motion graphics, and visual effects for an Emmy-nominated reality television production studio.
  • Boosted animation output by over 1000% with custom-developed automation tools, enabling delivery of ~2 minutes of complex 3D fly-throughs per two-week episode sprint for Discovery's Construction Intervention.

Titles included:

  • The Kennedy Detail (Discovery Channel)
  • Evans Twins - Pilot (Sundance Channel)
  • Smash Cuts - Season 2 (CBS Paramount)
  • It's Effin' Science (G4tv)
  • Construction Intervention (Discovery Channel)
  • Man Woman Wild (Discovery Channel)
  • Deal Breaker - Pilot (Renegade 83)
  • Wildlife Rescue Africa (ContentFilm)
  • Smash Cuts (CBS)
Torus Games
3D Artist2006 - 2009
3D asset creation and design for handheld and console titles, shaping the visual and interactive experience through performance-optimized 3D characters, environments, gameplay assets, UI systems, and UX-focused level design.
  • Developed workflow automation tools to increase productivity by 200%, automating 3D creation tasks.

Titles included:

  • Scooby Doo: First Frights (Warner Bros.)
  • Monster Jam 2: Urban Assault (Activision)
  • Zoo Hospital (Majesco)
  • Monster Jam (Activision)

Entrepreneurial

I've led multiple independent ventures and client engagements spanning product development, product design (UX, UI), visual design, branding, marketing, and web development.
Ghost (pre-launch phase)
Founder, Product, UX, Developer2025 - Current
Developing a cloud-based workspace that brings collaborative writing, AI assistance, and document management into a unified interface for modern creators. Ghost streamlines content creation with reusable styles, templates, and modular block tools, providing marketing teams, individual creators, and research-focused users with a simple and powerful place to think, organize, and write.
Freelance
Product Consultant2023 - Current
Advised small and mid-sized businesses on product strategy, UX optimization, AI-first workflows, and go-to-market planning. Helped clients align features with user needs, improve conversion flows, and prioritize roadmaps for faster market validation and growth.
Toar
Co-founder, Product, UX, Developer2022 - 2023
Designed and prototyped a QR-launched 3D/AR indoor navigation platform for grocery stores, integrating AI-powered mapping, product search, list building, and in-store offers to enhance the customer experience and drive in-aisle conversions.
FeedLeague
Founder, Product, UX, Developer2013 - 2018
Designed and developed a real-time news aggregation platform curating 10,000+ articles daily from hundreds of sources. Built a lightweight AI/ML-driven system for automatic keyword detection, content tagging, and personalized content delivery.
Dzyn Creative
Founder, Creative Director, Designer, Developer2013 - 2018
Founded and ran a boutique creative agency, delivering branding, visual design, 3D, motion, web development, and event/campaign assets for 20+ clients.
Freelance
Designer, Developer2005 - 2011
Design and development projects for clients, including 3D animation, motion graphics, web design/development, email design/html, signage, branding, print, and more.